For the past week, the BUSI students have been acting as major departments of fictionalized companies; An airline, a hotel chain, a baseball team, a toy company and a financial consulting firm. At the Press Conference they were bombarded with pointed questions from the “press” and “breaking news updates” of terrible incidents happening with their companies- like a hotel collapsing, a plane crashing or a CEO getting arrested during the conference. The students had to play it cool and think on their feet to get through it all.
Business & Entrepreneurship
Management Teams Defend Themselves Against the Media at the Press Conference
July 07, 2016
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